Ad: Remove your personal information from the web at https://JoinDeleteMe.com/FUTURE20 and use code FUTURE20 for 20% off (DeleteMe international Plans: https://international.joindeleteme.com) Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ Check out our sources for this video below: https://docs.google.com/document/d/e/2PACX-1vQSBi52E0YgkMkd58RdX4r6pggd_qojOLMDrXoAZAXM8u4pCnjc_TFHczamdYMdcyZsxWYYtRXf2qrn/pub Script: Rachel Lachmansingh Editor: Reid Valaitis Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Go to https://ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link to get 50% off their vantage plan, which is what we have. This is their biggest sale of the year, so definitely the time to nab their best plan! Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://www.theguardian.com/sport/2019/sep/16/nikes-dream-crazy-advert-starring-colin-kaepernick-wins-emmy#:~:text=and%20the%20company%E2%80%99s%20stocks%20rose%20by%205%25%20in Script: Hanna Petersen Editor: Sam Askew Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Ad: Remove your personal information from the web at https://JoinDeleteMe.com/FUTURE20 and use code FUTURE20 for 20% off (DeleteMe international Plans: https://international.joindeleteme.com) Join our Patreon to gain access to Levi's E-Book: https://www.patreon.com/FutureProofTV Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQUwRZtMjcDXZI7kteTPWSqxeIpx0lR1DbOimoia_eJ-uTSXgI3JJFhe1QV72Shjiv-zFc_DOIhHMMz/pub Script: Holly Maley Editor: Matthew Veal Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Thanks again to Ground News for sponsoring this one! Visit https://ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link for as little as $1/month or get 40% off unlimited access this month only. Buckle up everyone because there is yet another colourful reusable water bottle that everyone is buying for some reason and today we’re going to explain why that’s dumb. Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTQP2BGFGRxTiXBakAHFs1VseDNbfdWNSgwSrpj5IYWXhD_bTFvivkzQp4a3qgSRSke7AifTRq1fMNO/pub Script: Hannah Petersen Editor: Melody David Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

The “wellness industry” is a consumer category that promises us a better life through the consumption of very specific products and services ranging from mindfulness apps, health supplements, skin care routines, or the good old cold plunge. These products range from kind of misleading to literal scams and they’re making billions of dollars in the process. Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRH3X_LZhCVRlQMO2LaGQGlVRuIN_AfGLt-RKyIa0nY6-selkkUsNoN0JPppUX9cfQY7c6Cz8X5_3F9/pub Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ Script: Hanna Petersen Editor: Sam Askew Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Try Rocket Money for free: https://RocketMoney.com/futureproof #rocketmoney #personalfinance Sponsored by Rocket Money The pressure to buy stuff has never been higher than it is right now, but it seems the pendulum has swung in the opposite direction with the internet's latest fixation: “underconsumption core”. But with the internet’s habit of tossing trends out as fast as they come in, will it even last? Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQReK4Mgon2RWu2oaukacJj_Yo3K40V8wj1YA0Ndnd4rH0rff0MiKYMWplj3iqbK5-MAX7wkeDtp09x/pub Script: Rachel Lachmansingh Editor: Matthew Veal Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

🎉 Unlock AI for $10 per month → https://ntn.so/futureproofAI Today there are more celebrity products than there has ever been before. It’s like the newest and best thing that you can be doing as a famous person is releasing your very own no-name alcohol or coffee brand with your face on it - but what do these celebrities know about any of these products? Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Check out our Sources for more information: https://docs.google.com/document/d/e/2PACX-1vRxvteP5wgzbosVGpnqwgZJThULnOmtlg2EcGXWeDtHrh9LLQL5XkRxqmwK8rljb_0oJAf-ZOijHUds/pub Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ Script: Hannah Smith Editor: Reid Valaitis Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Ad: 🔒Remove your personal information from the web at https://joindeleteme.com/FUTURE20 and use code FUTURE20 for 20% off 🙌 DeleteMe international Plans: https://international.joindeleteme.com Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vS8eVkOzMegoRV8_L3jdMU6j6OuP2OYXCMBm3qNgVeY8NM_UlTzL42eZc8xsl9h1ps75JHp6mm4Urmr/pub Script: Courtney Bill Editor: Sam Askew Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

In 2024 the Pumpkin Spice Latte got here earlier than it has ever before. This super sweet gourd-based beverage rakes in hundreds of millions for Starbucks every year and marks the seasonal shift from brat girl summer to the coloured leaves and flannel shirts of fall. But how did we get here? Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/1AYtakHTRwdbjVs-CWqHlklLCZ65jhrugqxGVXfEtPLY/pub Script: Marieli Aixa Editor: Melody David Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Thanks again to Ground News for sponsoring this one! Visit https://ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link for as little as $1/month or get 40% off unlimited access this month only. Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/1UE8ALfM2tRgvLRcYh-wx2Qg5bowG2wXllIGYnmkpi38/pub Script: Holly Maley Editor: Matthew Veal Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

The sound of a can being opened triggers something in our brain. And over the years the aluminum can has gone from just a simple vessel to a symbol of progressive business business practice and a brands commitment to the planet. But the truth about these cans is a little more complicated than that. Why The Glass Bottle FAILED: https://youtu.be/-n15VAcpuAI Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/1ph9jCJJEVBzQUHhnA9MEGXI9zHdH9_muJoBbOQ6Unqo/pub Script: Hanna Petersen Editor: Reid Valaitis Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

🔒 Remove your personal information from the web at https://JoinDeleteMe.com/FUTURE20 and use code FUTURE20 for 20% off 🙌 DeleteMe international Plans: https://international.joindeleteme.com Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack How TEMU Ruined Online Shopping: https://youtu.be/uVFlzpYBEw4 Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/17uqxJFPhKIDfTZYRgzpLkqJedjorTQ0mWR095d9MA9I/pub Script: Courtney Bill Editor: Matthew Veal Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Thanks again to Ground News for sponsoring this one! Visit https://ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link for as little as $1/month or get 40% off unlimited access this month only. Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/1pNjkPNoew_1v4XCC3k8SLFi3Mpxx-EdqtYUks9nOyjs/pub Script: Marieli Aixa Editor: Sam Askew Lead Editor: Matthew Veal Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Try Rocket Money for free: https://RocketMoney.com/futureproof #rocketmoney #personalfinance Sponsored by Rocket Money Zyn is the latest big tobacco product to be making headlines. These nicotine pouches have spawned a whole culture of “zynners” who are using these pouches in place of a personality and supply can barely meet the growing demand. And listen, if you thought vapes were bad… you’re going to hate Zyn. Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/1_5PFFM1tzL20cfT5LxSKDOYYcKd19PC1T5tI6jkS1eg/pub Script: Holly Maley Editor: Matthew Veal Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

These days, EVERYTHING is subscription based. From the movies we watch, the music we listen to, and even the calculators on our phones — subscriptions are ruining the internet. And everything else too… Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/19ywKAljuZa6DH06GcVSwUm8LD3QzwaFH6DGLSYjZ6Xg/pub Script: Courtney Bill Editor: Melody David Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Why is it that, in the past couple of years, the exponential growth of alternative milks has slowed down to a crawl and cows milk has gained in popularity again? Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/1b8mCD_i2AcWg-k4g4PpIgNvVEQJDmDb5_fRVtAYxRh0/pub Script: Hanna Petersen Editor: Sam Askew Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Thanks again to Ground News for sponsoring this one! Visit https://ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link for as little as $1/month or get 40% off unlimited access this month only. In the last few years, fast food chains have been backing out of deals with alternative meats, shares are dropping for companies like Beyond Meat, and the industry hasn’t even put a dent in beef sales. So what happened, and is there any coming back? Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSkz-oIQs8Jy6cxYy3oBEZpleUAqcd3KMVQQrqaW2S8GG056CiLXSZQ_9SZlx9kzJKe-X-CEU-pccxp/pub Script: Holly Maley Editor: Matthew Veal Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Americans are truly addicted to buying stuff and these storage lockers have become a fascinating metaphor in the story of how the American dream has failed. So what's happening? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ Script: Courtney Bill Editor: Sam Askew Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

More than ever products are misleading us into thinking they’re better for us, better for our wallet, or better for the planet than they really are. And we all just want to buy stuff without feeling guilty right? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQDYXUdNChtByjQAOQqGXscZSpotCpKExtkAHhePIAOGGagegHxJ0vYRbBlvo4gLU6khe9gNB8YBfDE/pub Script: Hanna Peter Editor: Matthew Veal Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Coffee is probably the most culturally significant drink in America, but there’s an uncomfortable reality that not many people understand. Coffee might be going extinct. But why is this happening? And what do we drink in a coffee-free future? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSlfBtmtJD--k_RgemQWvLepKC-a9H0bpbN_hS9bRDxLPKBNOZC-6sPdlIe9loJhw/pub Script: Marieli Aixa Editor: Reid Valaitis Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Visit https://ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link for as little as $1/month or get 40% off unlimited access this month only. Cruise ships have had a bit of a rough time in the news over the years. From the literal Titanic, to public outrage over their existence anywhere, to pandemic disasters, to the 9 month cruise disasters that went viral earlier this year, these floating cities are a contentious way to travel. And yet their popularity is booming... we're here to figure out why. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Check out our Sources and Further Reading here: https://docs.google.com/document/d/e/2PACX-1vSIT87GbCUxQtC6hARAoKXGAPwPG1DxMx4cGX-8ujY0yCjcx1JXsTwIatwVv3GzCg68aONWYda6hBaH/pub Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ Script: Holly Maley Editor: Melody David Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

For millions of people in North America, air purifiers have become a signature household item. This billion dollar industry keeps growing by the minute, promising us one of basic human needs - clean air. But, how did we go from having a general concern about the air we breathe… to this? Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTPMqpM3rXA_8HqfgYfNnnySecPt-2E6IXd6_inwBZHxI8buLYyIQ7dXBFjEcfUDA/pub Script: Marieli Aixa Editor: Matthew Veal Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

TEMU has changed the online shopping world with their low quality products, insanely cheap prices, and lack of transparency. Because of the TEMU-ification of online shopping, we're seeing even sites like Etsy changing for the worse. Why Temu is a NIGHTMARE: https://www.youtube.com/watch?v=vFII7t9FtO8&t=1s Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRPCCLMooa5dHPgh70wXtktfBX5629ItCoJTGhtY5vHTXtosF2QMUKsKyImV36GvKyuiaXC4jX8U0u_/pub Script: Hanna Petersen Editor: Sam Askew Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Visit https://ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link for as little as $1/month or get 40% off unlimited access this month only. Over the last few decades, dollar stores reached seemingly unstoppable momentum, dwarfing giants like Walmart and McDonalds in terms of numbers, but now they’re shutting down. We're wondering why that is and what that means for us into the future... Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ Script: Holly Maley Editor: Matthew Veal Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Today, thrifting and second-hand shopping are so normalized, popular even, but they weren’t always. So, what made us swap our Hollister cargo shorts for vintage Levi’s and what does it mean for our consumer habits as a whole? Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack The TRUTH about Chain Thrift Stores: https://youtu.be/-VtoWzDN0LA Why Trends are Getting Shorter: https://youtu.be/c5Bwez4Unek Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Check out our Sources and Further Reading here: https://docs.google.com/document/d/e/2PACX-1vSoO-OchHtOoyHfivtmXJ8lc5LshBl2Hyefqd9OdJSc3CJsUmW28sp4tC6HqIyCieEcMY01hQPCCaAX/pub Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ Script: Emma Powell Editor: Melody David Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Globally our collective attention span has been shrinking by the minute and the cultural landscape has shifted to match it - the speed of our trends is at an all time high, so what is all this rush going towards? Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSsR56kMfhk-1EM5-q_GyZo3qlkH1_ztk0SswEkOX97704tjaTGWHX_XJJkcTMQ6SOejrhbIedGf6WO/pub Script: Hanna Peterson Editor: Sam Askew Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

The outdoor gear industry started as a purely functional thing and today price tags are higher than they’ve ever been, the hype is ridiculous, and it seems like the whole point of all this has been missed… to get us outside. Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRAyvNiS-6F4DhttOfs9kGfwLJEstq-3Otcf_kk_uxEu3H4LJpOw5zZE8RlVOAyPEYT_76mCfhdGBky/pub Script: Jordan Tucker Editor: Matthew Veal Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Nowadays, car tech has advanced to do just about anything: pedestrian detection, automated parking, even self-driving. All these advancements supposedly make driving not only more enjoyable, but safer. But as tech bros take over the auto industry, are new cars all they’re cracked up to be? Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack The PROBLEM with Car Dealerships: https://youtu.be/ZIWWs7DY4cM Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQ_nYr376Z_IxF9svPpPBU5gXJJnn6UaETeNgL_e2NiC16Em8nuQc6Ndm5bAJJ08u_gLckCmSf_uYr_/pub Script: Jaz Papalapoudos Editor: Reid Valaitis Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Nowadays, the athletic wear industry is worth billions and billions of dollars and how the brands leading this industry have created this demand is equal parts impressive… and disturbing. Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQ6Kl4PR84rp8vayWjarErDafJpNYEi--BoFn7hDqibnzqFZM_HFols7FxRIuTgamuKDG-QrSU4AmKb/pub Script: Holly Maley Editor: Sam Askew Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Visit https://ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link for as little as $1/month or get 40% off unlimited access this month only. Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ Script: Emma Powell Editor: Matthew Veal Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Visit https://ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link to get 40% off unlimited access this month only. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ Script: Holly Editor: Sam Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

The AirUp bottle is yet another contender in the water bottle games that seems to be taking over the internet. This one has a cool smell based feature that seems a little fishy... Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 The Stanley Water Bottle Craze: https://youtu.be/7UpaKlGfwHU?si=q6BN0KItoT1KdPzv Why Sparkling Water is SO Popular: https://youtu.be/950h83XHDw8?si=07ZsGbS9yxanopD0 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ Script: Hanna Peter Editor: Kim Su Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

You heard it here first, folks. Big, bold, and colourful is in and minimalism is out! Say hello to the newest and honestly one of the most frightening trends yet. Maximalism. The PROBLEM with Minimalism: https://www.youtube.com/watch?v=3INFBvKbLvs&t=1s Pick up a limited edition Future Proof sticker pack before they're sold out! https://futureproofshop.myshopify.com/products/fp-sticker-pack Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQneYXaocXpNwsgGmsY8Yane9iaZtUCSpqMvjQHZVsuqmQSxAoIIuXYIyYchxtvBqGasHJK5sL8GDlz/pub Script: Jaz Papalapoudos Editor: Melody David Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Pick up a limited edition Future Proof sticker pack before they're sold out! https://futureproofshop.myshopify.com/products/fp-sticker-pack How we smell to others has become a huge industry and I’m here to say things are officially out of control. Today we’re diving into the weird world of fragrances. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQZtBfS4g6tn1zKVCB6qun9NKHFmb8srmbyGyZSYBMUuKO4JggUZHZDp35RRGs9yTHmoLXFU8bDEqQ4/pub Script: Holly Maley Editor: Sam Askew Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Limited edition Future Proof sticker pack: https://futureproofshop.myshopify.com/products/fp-sticker-pack The Bass Pro Shops hat has become a cultural signifier that nobody expected and represents an industry with huge influence over men in North America. So pack your pickup with some sandwiches and the spirit of adventure, because we’re heading to Bass Pro Shops. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ Script: Jordan Tucker Editor: Kim Su Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Visit https://ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link to get 40% off unlimited access this month only. For millions of people, their daily stop at Starbucks is a routine they don’t even question. We're here to figure out how they become the biggest coffee chain in the world and dive into their incredibly clever marketing, devious design, and uncanny ability to make people spend their money, Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vT4S1cm9xPqF4bIr7VfTJ3uG7MjC_EeNUKBAdE7x-MnimUsAvoa3Z_JHqrYW_tfVTo5q_3MZYw4-0_I/pub Script: Jaz Editor: Sam Askew Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Do laundry better! Use code FUTUREPROOF for 10% off Tru Earth: https://www.tru.earth/?utm_source=influencer&utm_medium=youtube&utm_campaign=futureproof3 Even if you don’t have a baby, we can all agree that thousands of dollars for a stroller seems a bit excessive. Today we’re going to show you just how these upscale strollers became common in the marketplace. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSAy7h4DSO56xP-aHmZ8rFhjfzzWsjneeYz8pMoToZ5iUXvPBOIEIJuQac3ky9BbrF_YV3PjCA3jOkR/pub Script: Holly Maley Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Parking lots are one of the uninspiring products of modern urban infrastructure. These huge swaths of pavement are dedicated to one purpose only. Parking cars. So why is it that something so common and so simple, can suck so bad? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQfU2h1mQhpU5YwiVGOSik5tsd036Ek8xE_Gmx4AAz54Js2Fek7NOUcsKOzznIhK6sBQtAy9IsPmtIW/pub Script: Jordan Tucker Editor: Melody David Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Visit https://ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link to get 40% off unlimited access this month only. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ Script: Jordan Tucker Editor: Sam Askew Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Do laundry better! Use code FUTUREPROOF for 10% off Tru Earth: https://www.tru.earth/?utm_source=influencer&utm_medium=youtube&utm_campaign=futureproof2 There is a growing feeling that clothes today SUCK, even expensive brands today have quality issues reported by shoppers and the used market for these vintage pieces of clothing has gone crazy. So why are old clothes better than new clothes? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Why SHEIN is a NIGHTMARE: https://youtu.be/V0zLoogcxms The Truth about Chain Thrift Stores: https://www.youtube.com/watch?v=-VtoWzDN0LA Why is Le Creuset SO Popular? https://www.youtube.com/watch?v=wpzKUSSBtC8 The Truth about Reformation Clothing: https://www.youtube.com/watch?v=ZQg-ZZuIin4 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQ0Mr4a4NhSp2XAekxO9DJEy7Y-yePB_KH5QGmVe3RcjghluiAtfzJJ8NQuPnk7eMI8cGVITSlstY2O/pub Script: Jaz Papalopoudos Editor: Sam Askew Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

A lot of the things we buy at the grocery store we assume to be what it says it is, but if you’ve watched any of our videos you know that isn’t always the case. Today we’re diving into the murky waters of the fishing industry, to understand why so many people are getting catfished at the till. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRWf88zjl4kjhw7PAu7jELfCkvj-tDQg9RkV7IwUvVH9cC783N0WNS9bUq_4tLUyZ9iNcJ0z1d0X99U/pub Script: Jaz Papalopoudos Editor: Sam Askew Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Go to https://ground.news/futureproof to get access to diverse perspectives all in one place. Subscribe through my link for as little as $1/month or get 40% off unlimited access this month only. Not that long ago, Coca Cola (and most drink companies at the time) sold their beverages in glass containers. These bottles would get used, washed then reused over and over in an endless glass cycle. This dreamlike utopia is long gone today… and Coca Cola killed it. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSBkwQgkHq7aX_Ob5ubcUY_yePvKF8zeNSvrcc9hDnug0RlW5cwUV5vDqdV0I4fwrjQXIUj_ivdFE4G/pub Script: Estelle Walton Editor: Melody David Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

What was once a symbol of your eco-friendly lifestyle has now become a status symbol - with people owning whole walls of reusable bottles to show off online. The latest and largest name to take over this scene is the Stanley Quencher. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQ62CFUOE60NBRNZQAZ9gsBoat_gdX--c54EuEtKGvuk6pLzlBOkYMamAxNjZQV1efJV4-VVyH1p9Wt/pub Script: Jordan Tucker Editor: Kim Su Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Meal replacements are rapidly gaining popularity, the brands that have emerged to meet this demand promise that you can fuel your active and busy lifestyle with a simple, healthy, and affordable and scoopable version of the food that we all rely on… but these meals in a bag might mean something very different for the future of our food. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSQVz88PSVbVI3Br2rJQJfokhutIjN75_2d2kJCgwYNx8pXKdRJAAi9pVy5tgw3ZdRJoBRXALyYOQoJ/pub Script: Holly Maley Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Do laundry better! Use code FUTUREPROOF for 10% off Tru Earth: https://www.tru.earth/?utm_source=influencer&utm_medium=youtube&utm_campaign=futureproof1 America has a problem with stuff and every couple of years there’s a new trend that promises to help us deal with our stuff addiction and probably the most iconic of this era was Marie Kondo. But we’re not folding our shirts like little pastries anymore… and neither is she. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vS9DZFEH1fQFsrecYhO5NAJSsc20w2yZ-jrl22jd62FbJZgfkTWzwvnOZsF9NRUMjshlKNdfg6eSegc/pub Script: Holly Maley Editor: Kim Su Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Go to https://ground.news/futureproof to see all sides of every story. Subscribe for as little as $1/month or get 40% off unlimited access to take advantage of their biggest sale of the year. Scented candles have been growing in popularity and as they have brought into question what these things are actually made of and what that means for people who use them. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRH-nbrPXdErisCvIndGG_7Z-iKiKrt9RvZCTBuI5xLcSmLpWvN60DSukvaCsaTXSgq8HSkl88o6a6k/pub Script: Holly Maley Editor: Melody David Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

By now, we’ve all heard the story that Coke invented Santa Claus, or at least decided on his iconic red outfit. But, like most things on the internet, this isn’t entirely true... and the truth is actually way more interesting. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQUR8kVy2FI6HApSoR67djX4bRVeCrT-t-IKBnp-T0r217QPYUZhsmOzkm95KkdEAdwxiStGngSQ0pQ/pub Script: Jaz Papadopoulos Editor: Sam Askew Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

The Christmas tree is a tradition that’s provided joy and meaning for millions of families across the globe over the course of centuries. Today, most people celebrating Christmas are doing it with a fake tree and the trend is only getting bigger. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSaHMyeBJhsU-Lsu_2vb9VSdwLB_7AQUecty4kLas7AqMLPxUTEnKssSrs1OPlYlG7kERWwXlTvg9PE/pub Script: Holly Maley Editor: Sam Askew Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Doc Martens have always stood as a symbol for the punk and anti-establishment movements, but were honestly also known for being just really solid boots. However, there's been a recent downfall in quality that even the most loyal of wearers have admitted to. This is the story of the rise and fall of Dr Martens. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQ1DBzMx8WE2RM9l6P_Z5CCQ_XijU-bgD04FtekCTLJo2ZMXHiuE4Wzmz5w-L085NGma4HA55IIMOTQ/pub Script: Estelle Walton Editor: Kim Su Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Le Creuset is a 100 year old brand known for their Dutch ovens that can cost upwards of $400. This cookware company was launched back into the spotlight recently by something that this company could have never predicted: a pandemic induced global obsession with sourdough bread. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRJBY2YjFEYtQBcmKGFLbP4kxtCIX5-9R403OGCqz6j-8UmczAzE28q-FO-Bidk57YAzWXl77MoFzlR/pub Script: Caroline Eaton Pickard Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Today we’re going to be telling the very interesting story of how this little fruit took over a country, and how it might be speeding out of control... Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vThTDZJMZuck-XinRTGFHEnAbuM0NYcVyXcwA-WYP505j5AGV3gVtq-_HEMmJ_gft2OPRIjJTzwt1xY/pub Script: Jaz Papadopoulos Editor: Melody David Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Go to https://ground.news/futureproof to see all sides of every story. Subscribe for as little as $1/month or get 40% off unlimited access to take advantage of their biggest sale of the year. Sale ends November 30. Black Friday has long been the biggest shopping day of the year. But times are a’changin’, and the things that made it the cultural phenomenon it was (the midnight lines, fist fights, and the cheapest T.V.s anyone’s ever seen) are no more. And things have changed for the worse. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTKU5VmI3RZay3RjNQbW8TvMydi_qcL_zv3kN0IH8IPtRn5VzbnVBH0cJJKPzyLqCrurplnHaBtUCSO/pub Script: Jaz Papadopouolos Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Temu has quickly become a trend online with influencers and youtubers using the platform to buy and promote ridiculous products selling for ridiculous prices. This is the latest peak in unbridled consumerism but its meteoric rise has much bigger implications than just another cheap knockoff website. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQNIXKN_7BTPCZk8EqDq0XvyD4ASRyylTon9UqHT2ifLDd26I502jm6IJmi4P-7C5X3OkZU72wgK5-0/pub Script: Caroline Eaton Pickard Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

The average American uses 141 rolls of toilet paper a year, despite toilet paper being probably the worst way for you to deal with your dirty bum. We're here to find out how this inferior method to clean your posterior became the norm. Use this link to save 10% on TUSHY! https://www.hellotushy.com/SAVETHEWORLD *or add the code "SAVETHEWORLD" at checkout! Check out our Clips channel: https://www.youtube.com/@FutureProofPodcast Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRJ9JjrwyWuJaZZkpaj77-QSFICQuPi4OJKk2jJZdvCQcHWRizD3x8B_5jq7Ew2xQVNGQbtflsqqTtP/pub Script: Jaz Papaloupodos Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

If you grew up in North America, Lunchables had a cultural stranglehold on your childhood, and they haven’t let up yet. Lunchables have been in supermarkets around the world for decades, and today they can even be found in school cafeterias. And the story of how they got there? It’s sketchy to say the least. Check out our Podcast CLIPS channel: https://www.youtube.com/@FutureProofPodcast Join our Patreon for the full length Pod: https://www.patreon.com/FutureProofTV Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ Script: Caroline Eaton-Pickard Editor: Melody David Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Superstar youtuber Mr. Beast launched Feastables chocolate bars in January 2021, and today is selling his bars all over the USA. This Youtuber brand has already disrupted the industry, but is this shiny new thing a good thing? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vR0kg-T--FhvDi-Ic4d6_vwyfPK4pOF2z1xP7UM4RHElxrXwkvsewjd2CkFH6iNgYqTvkvxavNi4g8u/pub Script: Caroline Eaton Pickard Editor: Matthew Veal Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

If you are a person existing in this society and on YouTube then you know that the Internet is basically a necessity for our modern world to function. We’ve built an entire civilization on the Internet, and yet somehow Americans are still dealing with overpriced, cruddy service - if they even have Internet at all. How did we get here? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vT4Q_dOg-JJhr_Awe4ew92J0X-YuSuJ3YTK_t_qRE_sy-siN2aj6KfbxCdYGFrhfjcBTDKATL8I3SRq/pub Script: Holly Maley Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

We've had smartwatches for a while now offering to monitor your sleep, blood pressure, heart rate, fitness, and even detect if you fall. But, are these wrist-computers as clever as they claim to be, or are they hiding lackluster technology behind a four-digit price tag? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vST-SOkfZc_CFNu_yz1xBjK3EhBvI24VrhPifLDqFxj_SWkLsoXGFRXOo8xWw7P57wiSKRezMkm8OHh/pub Script: Jaz Papoloupodos Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Here in North America, we have some of the cleanest, most accessible water in human history. And yet, companies like Brita have somehow convinced us that we need to keep shelling out our hard earned dollars for additional home filters. Is this all just a marketing scam, or is there something to these claims? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTn80eKDrBQ3iYb7rB2FQyBF5GvbKTckB1vkUrNiimE7f4fgKwAnjOdC-3SoJvw-fwnwF34UOJkZ9tf/pub Script: Holly Maley Editor: Melody David Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Do laundry better! Use code FUTUREPROOF for 10% off at https://www.tru.earth/?utm_source=influencer&utm_medium=youtube&utm_campaign=futureproof Laundry detergent pods revolutionized the household cleaning industry and their cultural relevance was cemented after a bunch of people decided that eating them was a good idea. Their ease of use and satisfying design has made them many households go to detergent, but the reasons why are not what you’d think. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTR7O9p5leFJgqXKYnUeUaINPczITNHxqdn1RrV5LRig3aKSdWxeAKnNVfTF0iQ-8X3s8jLfafOnQWi/pub Script: Caroline Eaton Pickard Editor: Matthew Veal Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

There are few things that unite the masses like shared hatred. And for a while the plastic straw was our shared enemy until paper straws came on the scene which proved to instill people with a very different kind of hatred. We're here to figure out why! Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Why Zero Waste FAILED: https://www.youtube.com/watch?v=jtLv3eYSSvs&t=229s Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQhgn3nDTTZi01fJOQST5O01sCICHN0LokwLIGR7GFteb-cBS-IDh9uO9ro1RcErANs6JpQrkdllp26/pub Script: Jaz Papalapoudos Editor: Melody David Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Before cereal made it to our breakfast bowls, it spent decades as a fringe health food nobody would eat. What started as a sincere effort to get people to eat more fiber was quickly overthrown by the allure of sugar, and the commercial power of marketing to children. This is the crazy story of cereal. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSAu0tn6BHnTZVBUESA_esoD2nHdptBIvQ0j-EPmXJ-azsH60_5myyIwQXbSWuSBaQ5duZpnrBlBK9d/pub Script: Jaz Papalapoudos Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

If you’ve spent any time in the suburbs of North America you’ve probably marveled at some immaculate and lush green lawns at some point. But between individual cost, water usage, pesticides, and more - lawns aren't all they're cut out to be. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTdugDniQrkhHQKWBFmuVs8V1fABW3FcZs9MUFm2wAihINz3O3kgeTN2Fxt4k5uoFdCKMZjlAxlhYZE/pub Script: Caroline Eaton-Pickard Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Reach out to [email protected] Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

The first 100 people to use code FUTUREPROOF at the link below will get 60% off of Incogni: https://incogni.com/futureproof Prime hydration came into the beverage scene with a big splash, but it wasn’t just excited fans in the headlines. Many people took issue with some of their claims, (including us) and now we’re seeing more drama with their second product lineup Prime Energy… but this time it’s actually a lot worse. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQfN2vuqfrEFBtXCmyRH79a3KI7bpsZ4XSJZFQY7KkC8o3FsXZjaMERj2wz1K_78x_Y0NcOwUWSOz6b/pub Script: Jaz Papalapoudos Editor: Matthew Veal Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Get an exclusive @Surfshark deal! Enter promo code FUTUREPROOF for an extra 3 months free at https://surfshark.deals/futureproof Sparkling water has never been so big, especially in North America. What used to be a fancy drink for rich people is now everywhere. Our question is, how did this become so popular and, most importantly, why??? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRr-Rp6dGlkGuLo-jhKC9njP6Gi5hVL0IZQMnYlBGOosai3xFFSisFMzW6axr_cvuUORdSIFCqzpJWa/pub Script: Jaz Papalapoudos Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Hate mail? Get in touch with the project manager, Lu: [email protected]

VEJA shoes are a viral sneaker brand with a cult-like fanbase and we wanted to know if they live up to the hype, all their claims about saving the planet, and why they aren’t the easiest shoes to find in stores. Here’s what we found out. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTSenY_XoTKn-HBvzAec7ivL8RhvAD909cqulj51swy1dRdK0Q1f7VvkoHlBCrqhwGZ2fzavmS4aTOt/pub Script: Caroline Eaton Pickard Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Anyone who knows anything about bees at this point also knows that honey is just about one of the craziest miracles of the natural world. There’s a lot of buzz about honey these days, but here’s the thing: a lot of what we have access to isn’t actually honey. So... What is it then? Check out Coastal Nectar: www.coastalnectar.com.au https://www.instagram.com/coastal.nectar/ Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTgm0h-gxr-eqH1U71jeqkNKtUoR3XJuk3u9zuTbwZ9_ItjyH7tI2sTVQXc2HxhEncLlu1lhwwihHf2/pub Script: Holly Maley Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Speciality waters are EVERYWHERE these days, the biggest brand of them all being Smart Water. They've been really pushing Alkaline Water lately and, with claims of healing benefits of ALL sorts (improving bone health, immune system support and even preventing disease), we're wondering if there's substantial evidence to back up these claims and if this product is worth the buy. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRZzmEiFR8jUCNE4khgBf5HujYcsjbeNfPVBiRuqu3w98fqKxqm1yO2tQngp4B0iwJndmYlOhBrOBTs/pub Script: Holly Maley Editor: Matthew Veal Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Sunscreen is a hotly debated topic with all sorts of opinions swirling around the internet about it, but is it all that it’s cracked up to be? Let’s get into it. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vT-tcrwUfQM23u0ZgHOlFwJytmNw2zkpUSYMU8D1aJ-W52PyzDkKZpY-in2c558qd9gPRttAjiJoxPG/pub Script: Caroline Eaton-Pickard Editor: Melody David + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

You’ve probably heard of the pink tax, but we've got a new phenomenon to tell you about: the gun metal gray tax. Also known as the higher price that men have to pay for lawnmowers, weedwhackers, and hedge trimmers, and we’re not talking about farming machinery here, we’re talking about men’s grooming and personal care products, and yes, we’re gonna talk about Manscaped. Use this link to get 10% off a Leafshave! https://shrsl.com/3p02c (LEVI) Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vT9PIHv-5UqV4-WYt2S9OS-YHlxDK-To4SSjhjxFVBBRhN3-rK1OzudclNYHr75t_lm9MBWCXjz1Ypk/pub Script: Caroline Eaton Pickard Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

The first 1,000 people to use the link will get a 1 month free trial of Skillshare! https://skl.sh/futureproof05231 REI is one of the largest and most well known outdoor store in the USA with over 170 stores across the country. One of the main reasons they have been able to pull this off is because of their company structure as a co-op… but what does that even mean? Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vR0kEovd0y6eBh8my69ccxrgf-MZgatTHEUi9YiPFt5AecFlf_WWD-c7LB0-50Sfl95SmSeDQ3ryMd3/pub Script: Holly Maley Editor: Matthew Veal Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Start a business with Shopify today: https://www.shopify.com/futureproof Teva sandals are known as the very first “sport sandal”, and since the 90’s they have been growing in popularity both on and off the trail. Today, they’re having a bit of a renaissance… so what’s the hype all about? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTXdSJDmwjRQjvoDvZqtFcxTQdw_GPh6TVuP5z2q8ytmgz57XkwgHALJBV21eoO1dCnRW3IUqXQStYc/pub Script: Caroline Eaton Pickard Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

For decades now, it seems like Gatorade has reigned king supreme over the sports drink world... that is until Logan Paul and KSI launched Prime. The brand and the marketing duo behind it make big promises, and an even bigger splash so we thought it was about time we took a look at what’s really going on. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Join our Patreon: https://www.patreon.com/FutureProofTV The TRUTH about Gatorade: https://www.youtube.com/watch?v=AP2BJ1ANdTo&t=11s Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQT67J-ZuoZN1Xb2HzBd4NO4xEtYfoxtCZSZ7KtEXfICiOUShz8rUtyUstihLttF77QHyBsaK563NG4/pub Script: Holly Maley Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

The Zero Waste movement hit the internet in the mid 2010’s with a new way to save the planet and, thus, changing the direction of the environmental conversation online. But over five years after the movement first started, did it actually do anything? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Need a water bottle? Klean Kanteen is what we recommend! https://tinyurl.com/53vsuyk4 (affiliate link) Use this link to get 5% off a Leafshave! https://shrsl.com/3p02c (LEVI) Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vR8kY44OGicW17YLyJuDwca0UKgwTtl5_xtxYx3BBtCCgotwkcPB7YnnAtz2Y_x5Ebspt-16YlVX0nQ/pub Script: Estelle Walton Editor: Matthew Veal Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Early on, bottled water became the villain of the environmental movement. Somehow, there’s still one million plastic water bottles being purchased every minute around the world. So, why do we keep buying bottled water and, more importantly, how do these companies profit off our need to? Need a water bottle? Klean Kanteen is what we recommend! https://tinyurl.com/53vsuyk4 (affiliate link) Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSmUWssLtVD261h5EawQQjk9ifEJkEdUgMu8tCsur6KJRoNIXswzwNespVQlnV2kbauIb-hosxeO4CU/pub Script: Holly Maley Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Now you can buy everything from an organic apples to organic mac and cheese. But we wanted to know what that organic label actually means and if organic foods are really that much better for you to warrant their higher price. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials: Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQazrJVhQ3GHxNTf5wSglC35LZEAnQ1I-kuWbQkRLgXSynpHZ4QZD4h0b5IdKNz7LRgKChfv5gTKxCg/pub Script: Caroline Eaton Pickard Editor: Matthew Veal Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Start a business with Shopify today: https://www.shopify.com/futureproof Unless you are living under a very large rock, you have heard about the historical denim jeans industry leader: Levi’s. The story of how this brand came to dominate the global market of denim might make you look at your old blues a little differently. Check out MUD Jeans: https://mudjeans.eu/ Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ Patreon: https://www.patreon.com/FutureProofTV For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTh5yZsE1n1_j9zK2e9rjQMx1z8wQOVG3Fq0vjWoNCP1-OTBywr3K-47826WVTubCn_LB4acfOmrHgA/pub Script: Estelle Walton Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Facebook Marketplace has started to completely dominate the used exchange scene, becoming the place to go whether you’re looking for clothes, furniture, or used electronics - they’ve got it all. Marketplace is the only reason why many people are even still using Facebook, and we think there’s a good reason for that. Support the channel on Patreon: https://www.patreon.com/FutureProofTV Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRqH3x9CbsaXCzjPRsok4CdnGM_CwVMi6Jz_EDBWJn6kmSsDzvVHSZVVPqd7yIW_yblEGfvq-bcq0jh/pub Script: Holly Maley Editor: Matthew Veal Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Through the wonders of VR, online payments, and modern delivery expectations we now see it as normal to order a dining room table and chairs to your front door. Direct to consumer furniture is here and with it come the good, and the bad. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQv9q_zC8iUCS7w9AMYkppIcu2agDrMYmFckh4RlfoUZxnZdulJJptpyytvAhSeZ1phl0p9FHkXHdvE/pub Script: Holly Maley Editor: Matthew Veal Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Car dealerships are one of those things we all kinda hate and distrust, and yet they still somehow keep getting away with absolutely gouging us on prices. So what are we supposed to do about it? Levi’s Other Channel: https://youtube.com/@LeahandLevi Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSx9DicT5iTis7TGtlMDJny2T_oJ8o4Kh12S12FUYKSmgAELGQIbSt87UqFw1aHJtoV6P1pxNq8BgNj/pub Script: Holly Maley Editor: Melody David Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

If you’ve been around awhile like myself you probably remember a time when buying knock-off items was a big fashion no no, so we wanted to know when and how it became cool to purchase cheap knock-offs. Have we been duped into buying dupes? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQXpUWouCSwM1Em54bh7kXkGfVWm9xFmv_CTpUzCmXbDtgqvPC6o3ajlxkwTFwzege2e3aIJH1iUT0q/pub Script: Caroline Eaton Pickard Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

The legendary B Corp Certification claims to be one of the best ways to certify and legitimize a company's intentions. We're wondering... Can we trust them? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTjxqAopQQXfERPRQtcpMp48vd1M0VVJd8adQ1Cim5VbzJdSy61jVNLrUyIK_VY6rTL8czex-RUrIKc/pub Script: Holly Maley Editor: Tanner Banas + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Start a business with Shopify today: https://www.shopify.com/futureproof A lightweight, comfortable, good looking, and WATERPROOF shoe? Vessi claims they've made a shoe to do it all and we're wondering if it's really all it's cracked up to be. The TRUTH about GORE-TEX: https://www.youtube.com/watch?v=uPUUA9AOe5A&t=148s The TRUTH about Ceramic Cookwear: https://www.youtube.com/watch?v=TeXObJa4D4k Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSkAlv-kKBoheAdBV7rvoHZa2Gf1TI6IsOClUDcsZEWazqTXb0ENYlp3NKFKBqeoP3FddSPnpR45mGs/pub Script: Estelle Walton Editor: Matthew Veal Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Reach out to [email protected] Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Does the higher price tag on designer goods actually translate to higher quality products? Why are people willing to spend so much money on luxury items in the first place? Here’s what we found out. Brands doing some cool stuff: (If you'd like to see a dedicated video for any of these companies, let us know in the comments below!) https://www.4kinship.com/ https://christydawn.com/ https://www.nubianskin.com/ https://www.culthread.com/ https://botanicaworkshop.com/ https://girlfriend.com/ https://organicbasics.com/ https://kampos.com/ https://www.outerknown.com/ https://www.unspun.io/ Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vT7xvNoHJr3lsaImQA0CagC3koMaIYK0PAQJu9YWHiEOVQINAQpcwgA9zAJnSSMCQ1SmWqk4RKbntT1/pub Script: Caroline Eaton Pickard Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Reach out to [email protected] Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Today, for many people around the world, the credit card is the most common form of payment they use on a daily basis. And we all know how dangerous these cards can be in terms of racking up debt, but turns out there’s a whole other side to credit cards that might just be costing you a lot more money than you realize. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTC4icoqWEb9_wFhlwE1_bRTT1juY-CgmlN8auM4-pKpTRUsfHB8u7ALI9D-wJJcIq20KH-QlbgDPEO/pub Script: Holly Maley Editor: Lalit Kumar + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Reach out to [email protected] Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]

Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos These days if you go walking around without an effective deodorant, you'll probably get the side-eye from strangers and friends alike. But deodorant is actually a pretty recent invention that humans went without for most of our history, so how did it become so normal? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSdQOJLfAatOE738vt9_rGnAeLUoDMaA0Bvl7efAR_jxJrUqkfs8uSw7CdDBeeMXqEbHaJHNwwz9ETD/pub Script: Holly Maley Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Start a business with Shopify today: https://www.shopify.com/futureproof One of the great mysteries of life is how the Diet Coke Person became a cultural fact. In the last few decades, the drink has gone so far beyond just a means of cutting back on sugar: it’s become its own way of life. And the reason why is honestly a little disturbing. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTawnlcGsV7pP9FvU13WpwzC95j-WVt0pW4CAhdmqCxkz7bEOMuYglwe7_HGFP-kxhdFyOVUEwHSndk/pub Script: Holly Maley Editor: Ben Winnington + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Reformation claims to be the first green fast-fashion company around, but is this even possible or is Reformation just another scam? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos How SHEIN Dominated Fast Fashion: https://www.youtube.com/watch?v=V0zLoogcxms&t=4s Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTcMjyXXNJEFEcEg0saV2exszbklTobO-hnw6q0MsornTPOZUK7oM2BBTevQpOIN0C9duVhmQecRIQt/pub Script: Holly Maley Editor: Reid Valaitis Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Vaping is rapidly taking over the smoking scene, touted as a healthier way of curbing cigarette addiction. And with it, the public discourse around the product has been getting heated, with misinformation spouted on both sides. We all (probably) know that vapes aren’t the greatest for you, but could they actually be making addiction worse? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vT9NFFztmfjJUQ3SK7qJg0o0JwLSef30IaS7WMW9_f5IvYWCTiFn9FPQEuPxon4eEnl2Bnd05If-L2_/pub Script: Holly Maley Editor: Nathan Pearson + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Why is it that so many people are willing to dish out $1500 for a Canada Goose jacket? How is it that this small family-run brand from Canada became a worldwide status symbol that models, movie stars, and fashion moguls love to wear? Are they really worth the hype and insane price tag? Join us as we figure all of this out and more! Reused/Repaired alternatives: https://bedistudios.com/collections/second-life https://wornwear.patagonia.com/shop/mens-parkas https://www.thenorthfacerenewed.com/collections/mens Canadian sustainable outerwear: https://nordenproject.com/pages/our-outerwear https://bedistudios.com/collections/womens-outerwear https://wuxly.com/collections/mens-parkas Other alternatives: https://www.patagonia.ca/shop/mens-jackets-vests https://www.outerknown.com/collections/outerwear https://directory.goodonyou.eco/categories/outerwear A repair shop specialized in technical outdoor gear based in Vancouver: https://renewt.com/ Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRcm6cr2Ogkzu0TwxnuRljRw3JZNbJntEXX1DJo3N7d4Iu_i7IsupsizIj_T-2TFlXw674hKoKeYec4/pub Script: Caroline Eaton Pickard Editor: Matthew Veal Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Costco is known as a low cost bulk buyer's heaven, but in the last few years the warehouse store has also become a discount fashion house. They sell more clothes per year than huge retailers and at a seemingly affordable price... we're just wondering how. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTnsaX285zOjt7C7fNvAGMFNRXBT-sfnBFLeCv8WC9vuhtTslBtGErTpc_XdOWEbfrV4d_phKMgBsJY/pub Script: Caroline Eaton Pickard Editor: Matthew Veal Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

It's been a long time since Dr. Dre came out with the now-ubiquitous Beats headphones. We've since learned lots about what happens to companies when they follow fashion rather than function - so join us as we uncover the truth behind this particularly trendy product. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Check out AIAIAI here: https://aiaiai.audio/ Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQ0aw4Fm90ejRTqylNQUX9MrWsFdPuvRG_OS5UQGjvW2CSkDOmLkmLRwKqPG8X-8pQdWC-cBcoKkU-5/pub Script: Holly Maley Editor: Kim Su + @KirstenStanley Project Manager: @luranamcclure Host: @LeahandLevi Want to work with Future Proof? Get in touch: [email protected]

Minimalism was a huge lifestyle movement that was popular just a few years ago, but now it seems like almost no one talks about it anymore. Here’s what we found on the rise and fall of the minimalist movement. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRG9MoQsTfQycUkA3tpHLrarun_VDnkYdNKFUAfp4uVCrZWBjzMPxRk2eOq9ZMFbkwshZA70hE2h8s4/pub Script: Caroline Eaton Pickard Editor: Reid Valaitis + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

It seems like every other day we’re confronted with a new technological wonder that everybody is flocking to, but amidst all the hype there’s a quiet trend towards one of the oldest audio technologies available: vinyl records. But are these relics actually the peak of musical experience, or are we just riding the nostalgia train? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRgVi1mghMm4LDyjasoHRi5gGfIAdxIcNYKdEEv9yjMPhcyWJvNN-a3Hs8I_wqkZ2QzRdJEDWvCf7Yo/pub Script: Caroline Eaton Pickard Editor: Kim Su + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

At the beginning of every year there’s a predictable surge of gym memberships, only for those same people to stop going all together after just a few weeks. But what if this New Year’s phenomenon wasn’t just about human weakness, but instead the result of a deliberately manipulative industry that capitalizes on failed goals? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Subscribe to Future Proof Health: https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos The TRUTH About Supplements! https://youtu.be/BlBb2P2_3GY Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSFjz7ZZKM8KJ0DhRzA72AQYGJcrZVyYhqmD85eYjYYHtlT8yCwQ12plbfP99qCMP89RzfojaKXo5p0/pub Script: Holly Maley Editor: Reid Valaitis + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Start a business with Shopify today: https://www.shopify.com/futureproof In 2020 Air Fryers surged in popularity with promises of a low fat, healthy alternative to your favorite fried foods. Today it feels like every health conscious foodie and their dog now has an air fryer, but has anyone gotten any healthier? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQ7auBtRWTNA_V0nPvICIsUWd5BC5TIhdNwlPardQ3D-Gq1QU0YPU03ejjRa5ovzfAWu5Z7KOt-IH5d/pub Script: Holly Maley Editor: Reid Valaitis + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Teflon's latest competitor on the market, promising to be a healthy, safe, and eco-friendly alternative, is ceramic cookware. But, is it actually any of these things? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRaxzMPOodn4LZv4iweiHtWlFjEXya--VnvgfFq38allz1r3TP713CU7Y0_PiYqRAOa0HTJrj2B14EX/pub Script: Holly Maley Editor: Reid Valaitis + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Apple Airpods revolutionized the way we listen to music by eliminating that supremely pesky wire constantly catching on drawer handles as you clean the kitchen. But for all the modern Airpod craze, we tend to overlook a minor detail: they’re literally trash. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vScDwbOYBM8V-DTrYgCCDuIjbWfvjjLIVRDxoIXAs7LgE80WvrMRPQMFmfwnrwBJs5ZkyUdS8MB4qKA/pub Script: Holly Maley Editor: Kim Su + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Start a business with Shopify today: https://www.shopify.com/futureproof Bialetti revolutionized the way we drink coffee all while spurring on an international social movement, but in doing so almost spelled their own demise. Today interest in Moka Pots is on the rise as one of the all-around best ways to make coffee, but is this enough to revitalize a dying way of life? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vR5mqd6L0NAE_RSmSyYwyeFT9OhZs4wbWbjXgW47slyO98j5BcKIf64wFquHG6ezhLNpMRe4TTnVMQq/pub Script: Holly Maley Editor: Reid Valaitis + Kirsten Stanley Project Manager: @luranamcclure Host: Levi Hildebrand @LeahandLevi Want to work with Future Proof? Get in touch: [email protected]

Vibram got its name almost a century ago by totally revamping the footwear industry with their durable, practical, and ground-breaking soles. The brand has infiltrated almost every closet in the Western world, but are we better off for it... ? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTQyEv3s2ciz-MB6BCMBcQG3WjuoZXqopZDMNZU9HvImeKePLnQa8KCHuxDt-dEmQtici_33Ixra6aS/pub Climate Town's video: https://www.youtube.com/watch?v=PJnJ8mK3Q3g Script: Holly Maley Editor: Kim Su + @KirstenStanley Project Manager: @luranamcclure Host: @LeahandLevi Want to work with Future Proof? Get in touch: [email protected]

Take back creative control with Storyblocks' unlimited royalty-free stock library and tools today: http://storyblocks.com/futureproof The “not milk” movement is here with promises of a healthy, environmentally friendly alternative to dairy. With oat milk set to be our rising star having taken over shelves across the world, it’s time to ask why. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSeCFHGdmPntVDYBYLpstoKlPTvlRh9xSIypodOEffl7qbqBMGL2w4VHY7eb4U-QBmIhBVnoQHNKHsY/pub Script: Holly Maley Editor: Reid Valaitis + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Start a business with Shopify today: https://www.shopify.com/futureproofstarter How did this one retail giant turn shopping for basic items like toothpaste and shower curtains into a form of therapy for a very specific target demo: young suburban moms ??? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSHqTHMnGqKYoMc6gLr1j2qJQ9NHjbOTN9l3xtXrqrqBdqA7YVLxbjFbLKGIZ02pYiVG0woioi1ujSr/pub Script: Caroline Eaton Pickard Editor: Kim Su + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

In the last couple of decades we've seen startups such as Stripe, Venmo, Wise, and (of course) PayPal emerge as a response to the dependence on traditional banking systems. What we're wondering is: Do they actually do what they promise? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSz6T1Gks8eoMSZnfCMyqpxCKE_PTpqXOFfaG5weIty0nOxPJuTWN0pT0z6UHN-6rR27E9bvYejuW1y/pub Script: Holly Maley Editor: Reid Valaitis + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

National brands have dominated the world of consumer goods for decades, and yet people have begun gravitating to cheaper products that pay next to nothing on advertising. But is this just another “you get what you pay for situation”, or is there something to the no-name brand? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vT_tKpHPjexBKQjo7a53ojYRQHOuidxoSC6qEcBRUtpK56oKQ3_rJ2sCctEKgt1GJiIAJYzz7t5RwnC/pub Script: Holly Maley Editor: Kim Su + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Take back creative control with Storyblocks' unlimited royalty-free stock library and tools today: http://storyblocks.com/futureproof Gatorade has long reigned supreme as the king of all sports drinks, with a longstanding reputation as the “beverage of champions” and a long list of celebrity athletes endorsing the neon-coloured drink. But we're wondering: what’s this drink actually doing for - or to - our bodies? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTMtuvLHFmuDSM85uohX-cb0D4ilETf-b5tD_EVh8_A--46Wh8J092jBKUpboaQptAhrWeqP2EfLDXM/pub Script: Holly Maley Editor: Reid Valaitis + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Smart home tech, such as the Amazon Alexa or the Google Home, has been around for quite some time now - and there always seems to be more gadgets to buy and features to try out. Today we get into if these items worth the investment, if they're listening to our every move and plotting against us, and more! Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRzUReaI-Ps1U6h-B7NQFs7z7_7oQ-TtNqpLPAGJE_KNsTS2E1TS9PB290T8nz4YORq1NxYC5hypLwt/pub Script: Holly Maley Editor: Kim Su + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Dyson is perhaps the most coveted vacuum brand available in this modern era, offering the most stylish and intelligent vacuum cleaners on the market (all while costing you an arm and a leg) - but how much of the hype translates to real value? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRXOjo5u777YeF1lXRBfw3wRJiBxd0SVZa-fjn-IjiwMAuwxFhz9tBvfXmGQi-WTHd8AHIyZw8zumnR/pub Script: Holly Maley Editor: Reid Valaitis Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Start a business with Shopify today: https://www.shopify.com/futureproofstarter How did Trader Joe's come to create such intensely die-hard fans that spend an insane amount of money on their specialty foods?? Join us as we try to understand this phenomenon, all through looking at the history of Trader Joe’s and other things this company does differently from the competition. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSpdU_9aOHQJ9JxwIYj-E1i3Qnr4TyQxYBPM64renZLA6WngUImr0D--yhg-FrW-drhwS4yUcWoP3dt/pub Script: Caroline Eaton Pickard Editor: Kim Su Lead Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

How, exactly, did a startup with only enough budget for one ad become a well-known staple in so many households? And how did it beat out the well-established monopoly already dominating the industry? Join us as we figure it all out! Use this link to get 5% off a Leafshave! https://shrsl.com/3p02c (LEVI) Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vR4KBduqak_QlaWM9b2YAA_XJD5nZMEsomqodvQy2uJCbpBhsfZEDRCQKUcDqiC33XxH4vUkrMkPtGG/pub Script: Holly Maley Editor: Kim Su Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

UNIQLO has slowly been taking over a niche clothing market globally by advertising themselves as affordable while still maintaining quality. We're wondering... Is that even possible?? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQR86C3fJ9ATu1trBrFdlD-twGuVTgh6M2awwYynEhwG6jUbuYuuBchOWb9reEEc0aFXabywKgtsu31/pub Script: Holly Maley Editor: Reid Valaitis Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Trucks have come to dominate the roadways of North America (seriously, the Ford F-150 is the #1 selling vehicle in the US). But... how did we get to this point? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vT47OYkqb1yFTl1mGLP9muG_ABpggfc3IdxO5rCn9pv4oTmQzS2YxLJ7XxMnDuyivm4GoI4iAf8ucvs/pub Script: Holly Maley Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

We all know brushing your teeth is good for you, but do we know why? And, more importantly, is there a difference between the products we use?? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSyjGsUBXvFogBwQblsH7wFRhCmMbotVOhZAa44mavoWznJyKSf9sKnqjjA8wKT6c0k25OBfSRRqWk3/pub Script: Holly Maley Editor: Kirsten Stanley + Kim Su Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Start a business with Shopify today: https://www.shopify.com/futureproof Vans shoes have become the quintessential street culture shoe brand beloved by skateboarders, musicians, actors, and so much more - but how did they begin and where along the way did they become so successful? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTUiyuG98f2JCKDab0Fo6kLVvRNzyq120uV8-Z_U0L3Hy_0f5G-rXXLdF4t9yxBQSwFMjsFE6NjlAlg/pub Script: Holly Maley Editor: Kim Su Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

When asked to name a "luxury watch", most people think Rolex. So how did this super-popular watch brand, one that's been around since the early 1900's, manage to keep most of their business practices under wraps all these years?? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTTPUSzNVa74j8tD4GMSXUOqvKTefJ_psm0CqMoxlwZMsm-UgnITpqcAkEG_V4olXoShjB9mw8hStaH/pub Script: Caroline Eaton Pickard Editor: Reid Valaitis Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Start a business with Shopify today: https://www.shopify.com/futureproof As sparkling water brands like Bubly and LaCroix pop up left and right, SodaStream claims they can save the planet (and your wallet) by allowing you to make your own bubbly water right at home. It almost sounds too good to be true, so is it?? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSqlL2AvMGdb-9glZEqMW3s9p-IztOuKRltsWQBxPW9AQYnMK5OtDArUAkzmgqgKyHmAFCbPu_h9nXi/pub Script: Caroline Eaton Pickard Editor: Kim Su Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

The electrification of bikes has meant a lot more people are going by two wheels because it’s better for the planet (and it’s easier than pedaling!), but... is it wheelie our best option?? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Check out Not Just Bikes: https://www.youtube.com/c/NotJustBikes Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRn1xDVE5ZoOGpF7h8AOFyt7r5bi1nJq_n1dinpfhEZHdINEi-1BedfqMk-FRs8BLK66GnDLitOibD1/pub Script: Holly Maley Editor: Jasnik Moreno + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Patagonia presents itself as an environmentally conscious brand, constantly promoting sustainability and anti-consumerism. Our question is: is Patagonia actually helping the planet or is it all just marketing? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vT4McVQvVONYSYb9oi3IfrtI5mfik9GVlUlqlUP_tDjIkw1h2UkckJJwXfthyAMIXjZ46PZYBAyyTgn/pub Script: Holly Maley Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Starbucks coffee is a giant in the modern coffee sphere and the brand has become a symbol for the coffee shop experience we know today. But... is the coffee even worth the trip out of your house to get it? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTT4O7dlwYYN-_oj7PElWTUeZfNHyDrLdrlmCmHep2vfz7sjgMk2g6Qe9nB8gRAh7f7qdqhvXzyr5aC/pub Script: Holly Maley Editor: Kim Su Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

These ugly yet practical and comfortable shoes have swept the nation - from appearing on runways to celebrity collaborations. Our only question is: How?!? Why is the Birkenstocks Arizona SO Popular? (part 1): https://www.youtube.com/watch?v=9Q8RZPiLjvQ Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vT5YDt-BONSJQrrQCoLsp-mvcdI1cWazJ3SPvZ1Z1uZ-6scjirkVEjfFyJ-h5skSE1CDIu_w_4ejkM-/pub Script: Holly Maley Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Start a business with Shopify today: https://www.shopify.com/futureproof These weird foam clogs were all the rage back in the day and, somehow, made it back into fashion today. Let's find out why! Check out Wearably Weird's Crocs style report: https://wearablyweird.com/why-are-crocs-so-popular-2022-style-report/ Watch the Wearably Weird video on Crocs' popularity: https://www.youtube.com/watch?v=oZHz2GGm1jE&t=85s Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTE1gewittV0gSTDNpFMVquhfdundGPzPUbj98Gri_yz6W_Ox5MDfB7619PoTNAXRlsGTDkZCVMR9cV/pub Script: Caroline Eaton Pickard Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Sign up to Milanote for free with no time-limit: https://milanote.com/futureproof We're about to discover how exactly Birkenstocks managed to create a shoe style so synonymous with its brand name and so popular amongst city-dwellers and outdoor-enthusiasts alike. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQG22W4miDs2FvLTpkcegvKrVMiTIiEjGZqHt2hMi7tp1crgQpNJzGD2QRQIuRjUYkdeD4B2N6mGdSI/pub Script: Holly Maley Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

How did this famed workwear brand go from producing strictly high-quality durable pieces to selling Carhartt branded Bluetooth speakers, coffee pots, margarita glasses, and more??? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials: Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQO_WSzTaFSSu1PADPAeUrwYjYZwbQJngdeIQ8PMqikwkq-6s11qISlKYbr2tYj54eAOEcD4xpyMd2D/pub Script: Caroline Eaton Pickard Editor: Reid Valaitis Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

We all know YETI coolers are durable and high-quality, but how exactly did these coolers become THE brand for anyone who wants to appear rugged, outdoorsy, and generally hardcore? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials: Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTYdIfS99P06cPs8h4S0i8cxgHjzwJm3t0rkl1MdXiikxzyH4iBFTBiO7xt20-dhdP5hQfJG_hqtfUR/pub Script: Holly Maley Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

When it comes to waterproofing and durability for outdoor gear, GORE-TEX can't be beat... Or at least that's what we thought until we found out about Fjällräven's alternative. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Part 1, The TRUTH About Fjällräven: https://www.youtube.com/watch?v=4mSsYK7pAow Part 2, Why Is The Kånken Backpack SO Popular?: https://www.youtube.com/watch?v=EBS-a9YzN1M The Truth About GORE-TEX: https://www.youtube.com/watch?v=uPUUA9AOe5A&t=148s Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQ8TtAm6XyC-IFUoFqxQfYivufuK8UqVbFFEkRnF8eEPX47v5EbT5DhkA2SBT41mWJ8haUVWv9oR3qN/pub Script: Holly Maley Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Sunglasses made by top designer brands have risen in popularity (and prices) but did you know that behind it all there's ONE company pulling the strings? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQa1dqN85t5aSqY-vuh2cPp1z9nRENE3bstkT_QyfV6Eyxu8qnO6KPOE9-_ZmLEN6E0HxquQ2WM6l4-/pub Script: Jack Tickle-Atwell Editor: Reid Valaitis + Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

The Kånken Backpack has been an iconic accessory for years but how did it become so trendy amongst city-dwellers and hikers alike? Does it really shape up against it's competitors? More importantly... does it best represent the Fjällräven brand? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Part 1, The TRUTH About Fjällräven: https://www.youtube.com/watch?v=4mSsYK7pAow Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSc91dygFq9L8F0sUEVLFNrv2JyLS6BXYbWuwYJIwcNxZnYBz6ybeP0G163Fkjj7aquOnBedvdhuBFD/pub Script: Holly Maley Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Skip the waitlist and invest in blue-chip art for the very first time by signing up for Masterworks: https://masterworks.art/futureproof Purchase shares in great masterpieces from artists like Pablo Picasso, Banksy, Andy Warhol, and more. How Masterworks works: -Create your account with your traditional bank account -Pick major works of art to invest in or our new blue-chip diversified art portfolio -Identify investment amount -Hold shares in works by Picasso or trade them in our secondary marketplace See important Masterworks disclosures: https://www.masterworks.io/about/disclaimer Check out our other video on coffee pods: https://www.youtube.com/watch?v=ctzeq83DF-U Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQdD3pvUHYvTkPwcmTbe2stNH_jfEZXPia94X7vP9HeLheLrjpX99gaM-8fwLU2jkuYIkFHYbZwsJED/pub Script: Caroline Eaton Pickard Editor: Reid Valaitis Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Many people know Fjällräven from the ever-so-popular Kånken backpack. However, as a pioneer in the outdoor clothing industry, their legacy goes way beyond that iconic accessory. Join us as we uncover how this brand got to where its at today! Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vS5lIk6lotG5XYCuNAGGfsWvDjEsx8lmlHJ9xFvgjM6nibDSzvE4k1QmSdIfcr5CzHbz197vqzLCrhJ/pub Script: Holly Maley Editor: Reid Valaitis Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Liquid Death is making health and sustainability cool through their ingenious marketing and advertising. But is this all as exciting as they make it out to be when it's literally just... water? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vR6We9CesCuXLMB7__wy_J3hPgJvjASeyGi4eeVuQpZAUkw04Mou4BBHrgZHXBg0_VCeuScY2QqcDO8/pub Script: Holly Maley Editor: Reid Valaitis Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Patagonia recently released a Hemp clothing line as part of an effort to diversify their range of materials. Watch as we break down the viability of hemp vs cotton, as well as how Patagonia plans on making industrial hemp a popular textile option in the future. What about you, do you think hemp will succeed in the long run? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ... Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv/ TikTok: https://www.tiktok.com/@futureprooftv? Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSMjTnbvd_1ZvRvt7tv2hzBcyYDKCO4QOetgOWT6FIy1whx1FunOH8sD6wiByLQth4E5WvgU3FHTMIK/pub Script: Bénédicte Herbout Animator: Zachary Kastrukoff Editor: Reid Valaitis Project Manager: Lurana McClure Rodríguez Want to work with Future Proof? Get in touch: [email protected]

Chances are you, or someone you know, take some sort of dietary supplement. However, as powdered greens rise in popularity, we wonder: are they worth the hype? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRiSwei8nCddKGkaoPcpmhHYIVp8hyYnSVd59XXWMUXyIj9ozLUk5FiT2IuJw12mxqLZArchZ8hH4DT/pub Script: Holly Maley Editor: Reid Valaitis Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Sign up to Morning Brew for free today https://morningbrewdaily.com/futureproof Lululemon is a multi-billion dollar company which has paved the way for athleisure as we know it today. However, their community has a dark past, a shady present, and we're curious about their future... Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQR6byf6n-6OebesfA44yDzhO6MbD9fCYp5B_1P8ZmXOWjaI_jDco-JiKETxL_uwvWlzbFEXfBKZIKE/pub Script: Holly Maley Editor: Kirsten Stanley Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

This chair may be the most iconic office chair in the world... but it's journey in history and pop culture is more interesting than you'd think. Part 1: The Furniture Company That Changed The World https://www.youtube.com/watch?v=FSKWt3gAt4g Part 2: Why Is Herman Miller So Expensive? https://www.youtube.com/watch?v=uLNU4cWH1gc Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSDh2LdQZEZg-nh8hownqTUHnIOHgXGgHxqur76k1qR8jfaV4m0Rm_qyLmiitvQ--e73yHca78UQZ41/pub Script: Holly Maley Editor: Kirsten Stanley Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

What's the difference between Hydro Flasks and other reusable water bottles on the market? How have these water bottles turned into more of a fashion accessory than anything else? But, above all else... why do Hydro Flasks have a cult following? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials! Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSjlhUuBCVrDv2en9yrz4uAcnz7nULAhdgkRaRi2rGtCG9Gjtoa54ktfMVnscTL5KpDKm1hpu4kAp8c/pub Script: Holly Maley Editor: Reid Valaitis Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Herman Miller is, no doubt, an impressive furniture company but $8,000 for a lounge chair is pretty intense... Watch as we ask why these pieces are so costly and, more importantly, are they worth it? Part 1: The Furniture Company That Changed The World https://www.youtube.com/watch?v=FSKWt3gAt4g Part 3: Why The Aeron Chair Is So Popular https://www.youtube.com/watch?v=piom15Xshm8 Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTu3b-hJ7bziK_xUANknKPc2iiu0bcApQu_ADVHkEpr0sVKS1HTeEZ2nLZvRMrqxh0W5fObh0aepTdW/pub Script: Holly Maley Editor: Reid Valaitis Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Somewhere along the way the concept of a "charity shop" got turned into chain for-profit thrift stores that are ever-increasing in popularity but... is that a good thing? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRxxh0jEBqVyGjSx3HmhVEBTVMRzEDXqXJNAbWb1rd_skdCnW1d9uWIbREAnmtebZSbVx1Ux8IBiDI5/pub Script: Holly Maley Editor: Kirsten Stanley Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Herman Miller is more than just a furniture company. This award-winning and globally recognized leader in design has helped shape modern interiors. Join us as we uncover the story of how they got to where they are today. Part 2: Why Is Herman Miller So Expensive? https://youtu.be/uLNU4cWH1gc Part 3: Why The Aeron Chair Is So Popular https://www.youtube.com/watch?v=piom15Xshm8 Apple's New Business Model: https://youtu.be/fOk6YEqEfGA The Difference Between Patagonia and North Face: https://youtu.be/pq7_Pk1ucG4 Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTtZ15Rs5h0i6IJtp93-uuANIJqujPkVtYaUJ7_nboqXP_8vfhNcQkAzbj9peo_oBff1RUJet-arhAq/pub Script: Holly Maley Editor: Kirsten Stanley Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Gore-Tex is the latest and greatest when it comes to textile waterproofing technology, but it wasn't always this way. Join us as we unravel the story of Gore-Tex and how it came to dominate the outdoor clothing industry today. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQnD0q_gV5KG2TFMFXDFxmIBu4ivpW2mNUQkepsd0M_7OI_sCyq53LrMKF3kJhbByVkz9QoPr437lox/pub Script: Holly Conklin Editor: Reid Valaitis Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Uber Eats is slowly taking over the meal delivery sphere as convenience culture becomes more popular by the minute. Watch as we break down how meal delivery services are detrimental to everyone involved. Check out our video about Mealkits! https://youtu.be/K1lHuBbvz80 Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vR_kyhukQiNcYu5q8C56vF1qApvCnwUzc5kW5Q8589IkhsbEvT_60AyK3yP_qxPDNHPD4C_rUwSMdil/pub Script: Holly Conklin Editor: Reid Valaitis Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

IKEA's working hard to achieve a circular sustainable business model, and one big step towards that is their newest business venture into rentable furniture. Our question is: Is renting furniture actually worth it for the consumer? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Follow our SHORTS Channel! https://www.youtube.com/channel/UCs4L2M_OPc3SwF2iN6vmvdQ/videos Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRWjlbHp6W9wjPSLdSA9A5mrZpKIAfPgTW50x145rRoXJ66U3MmDykWqhAncO8XghKOh1DO9hv2yMdu/pub Script: Bénédicte Herbout Editor: Kirsten Stanley Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Tencel wood fibre is a relatively new textile material made from eucalyptus trees and it seems to be getting a LOT of attention from fashion companies. Our question is: why are all of these brands barking up the same tree? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQh3muzDTVu28r2BO_SdUoAdxcBeJIEXoUIBwBS8eIcFrl4MJlRyg_ZFJuFQFVup7uGlVFvhGMvMrtp/pub Script: Bénédicte Herbout Editor: Kirsten Stanley Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Meal kits such as Hello Fresh, Chef’s Plate, Blue Apron, and more are ever-increasing in popularity, especially within the millennial market. Watch as we unpack (lol) if they’re good for you, good for your wallet, and/or good for the planet. Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTGdtZaoRcJ1TYNBNhmf1tS_ZMHCthsqw1dTvLKbiyr2YYWa7QvBLnfIuXMzkdjVnneQkxG2XFGEkcC/pub Script: Holly Conklin Editor: Reid Valaitis Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Arc’teryx has managed to secure a loyal customer base of avid mountain climbers, snowboarding enthusiasts, and… TikTokers? Somewhere along the way Arc’teryx found a surprising new demographic and we’re wondering: how long until they start designing for the mall instead of the mountains? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTubp_0bfJdx4wbOuKfjhwuFM57E7OBI8K4tqLpCTVvWalc1SXJUoaYk4Z-1AnvXxDaBwR0mp47fMPJ/pub Script: Holly Conklin Editor: Kirsten Stanley Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Costco has become a bit of a paradise for the savvy bargain hunter but, is bulk shopping really all that affordable in the long run? Is the membership-based model a scam? And finally… Why do those Kirkland brand plaid shirts go so hard? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRlKbO0l05ejXsK2kHpCPQ9VGb0nzrzqzRXcMY5aELBbWD3g1bKpcIyVXYie5J_EOHalHbOwZHZRfzh/pub Script: Holly Conklin Editor: Kirsten Stanley Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Depop has done impressive work popularizing second hand clothing with younger generations but in doing so… has it ruined what thrifting is all about? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRPSh1-QvOvrIf-OL9s6NGwih6gthrf2PLYcGe4VFNf6Z9ls3IpxLS7Kd1m9OLR6u82oA710XEwNjG8/pub Script: Holly Conklin Editor: Reid Valaitis Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Adidas is about to be the first shoe company ever to make shoes out of mushrooms. Watch as we break down the viability and sustainability of mushroom leather, as well as how this unlikely material is produced. What about you, do you think mushroom leather will succeed in the long run? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Are Blundstones Overrated? https://www.youtube.com/watch?v=fhhc2giQhDo&t=37s Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vTqFJogtqfQ50ONV1PObfC-5q2nLL5MRrgWr0Ziz1VcU6rjgq3xiCU5CvOeRhuOhFcKo-E_U1uUC7w8/pub Script: Bénédicte Herbout Editor: Kirsten Stanley Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Since Casper started challenging the status quo and selling mattresses in a box over the internet, it seems like the mattress industry has changed for good… but has it changed for the better? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Levi's Apartment Tour video: https://youtu.be/PzHuF5mBAPo Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRBhT6rP3VGjqvZP0knuKYNkpgmazg5Ye3PH3n2lDFoHq1-UFgS_2HUoMPD7D1trClru65r9MQVr92Z/pub Script: Holly Conklin Editor: Reid Valaitis Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Patagonia and North Face are both well-known in the outdoor clothing industry - as competitors. What many people don’t know is there’s actually a history of friendship between the founders of these two brands. So, how come they’ve chosen completely different paths when it comes to the environment? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Why Patagonia Is Betting Big On Hemp! https://www.youtube.com/watch?v=uSenQ1ZC2d8&t=17s Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSnX_cv99fyPzFQ02K8kot-_wcMGvF2d8Ep32wq0f9fZX7HF8mAIqbKMNMZ0zekFKzaq3-DCZWwzryl/pub Script: Holly Conklin Editor: Kirsten Stanley Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

H&M is competing in the fierce fast fashion world with companies like Zara, SHEIN and many others. Their latest effort to stand out is the Mini Mill. It might just be the cutest solution to textile recycling we've seen yet, but… is all just marketing? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQfwHlc4YMeDlWBRHAUBrpD83Mfwtk4IK67t8LF6x-fsCSuP3DTkXB-z6ezcntN0s0SVGbgEm-KuCDZ/pub Script: Bénédicte Herbout Editor: Michael Serna Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Coffee pods are part of a whole class of consumer products that have found a way to always keep you buying more. What do you think: coffee pods - convenient or cash-grabbers? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vS1eTfotk3W_y9gXwWe_0DyrEpQqDpiMHkDEo_Q-Idxx399l0VjmkJsQ52uQj62XNCYR-7fhfO2XMvI/pub Levi's Leaf Shave video: https://www.youtube.com/watch?v=H3IMvmLlTYM Script: Holly Conklin Editor: Reid Valaitis Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Apple has a new trade-in program to recycle your old iPhones which seems great but… is this actually all just an elaborate money-making scheme? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQVpQuTXUQfFI0GdvZXUrxX8bVdfmvCn0_2O6Jsz3Jsyb2dW9tsShbZsNXz1KxcRNZV1n_ihsp_IEw_/pub Script: Holly Conklin Editor: Kirsten Stanley Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

How did SHEIN manage to dominate the online clothing market? When did t-shirts start costing $3? But most importantly, what’s faster than fast fashion? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vT-TRPCyTf8nZyZefWuUuxfYEay89oFITzbybSDjJbkvKBSGXPCowP7Ow98fB1oSJfqsX0sDYCdQsV7/pub Script: Holly Conklin Editor: Reid Valaitis Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Watch as we evaluate why barefoot shoes are so popular and if they’re worth purchasing. Even if they’re as healthy and sustainable as they claim to be… PLEASE don’t buy the ones with the little toes, okay? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vQPqj2hGvOX0V7bDLXo3RbGN1yNybZg69u1zySlfX8rFfr-LGcDBKbGsfi8El7_fAHVskrOXQHQYgNZ/pub Script: Bénédicte Herbout Editor: Alexander McGinnis Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

IKEA has made a name for themselves as the furniture world’s “fast fashion” and, in the process, they’ve sold A LOT of cheap tables... Is there a LACK table in your life? Subscribe to Future Proof! youtube.com/futureprooftv Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSehrmmYibSPSxCF9By9JirXYWRfbkOU90P5Zr1W8I1sYP977E-EqUdiGMH8GslQGor9ZNzzU4rA4sj/pub Script: Bénédicte Herbout Editor: Reid Valaitis Animator: Zachary Kastrukoff Project Manager: Lurana McClure Rodríguez Host: Levi Hildebrand Want to work with Future Proof? Get in touch: [email protected]

Blundstones have somehow managed to stay popular, even after 150+ years of being in the shoe industry. Will they last another 150 considering they’re really just… brown boots? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vRa1jUvEuVd1AOdNNaVgGVEbjbPIVL8WMWwn4wNlwmri7Nm5LOGNd_t_EOeBO0_EeQhwKoNFlq0EzLi/pub Script: Holly Conklin Animator: Zachary Kastrukoff Editor: Reid Valaitis Project Manager: Lurana McClure Rodríguez Want to work with Future Proof? Get in touch: [email protected]

Whole Foods has managed to make a name for themselves within the health food industry, but in the process labelled everything they could as “organic”. When faced with options like organic Kraft Dinner or Doritos, what does organic even mean anymore? Subscribe to Future Proof! https://www.youtube.com/channel/UC-OJ-24roEfQ_-PCnLJSckg?sub_confirmation=1 Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv/ TikTok: https://www.tiktok.com/@futureprooftv? Reddit: https://www.reddit.com/r/futureproof/ For further reading, check out the sources for this video here: https://docs.google.com/document/d/e/2PACX-1vSH2Qml4Zv_o9cFaPTCVeVNprazRlZ5Zjm9aDvufRLocC3fXinAfOsXi0McJXQSN6ziddA6Nr3guiXh/pub Script: Bénédicte Herbout Animator: Zachary Kastrukoff Editor: Reid Valaitis Project Manager: Lurana McClure Rodríguez Want to work with Future Proof? Get in touch: [email protected]